Radisson Blu will redesign a hotel room based on winning Mood Board from Design Contest


Radisson Blu, Rezidor’s upper upscale core brand, will redesign a hotel room based on the winning Mood Board from the brand’s recent summer contest: Participants were invited to design a hotel room that matches their unique style and personality. The jury awarded a Mood Board from Wim Alenus (Belgium) – his design will serve as inspiration for a newly done room at the Radisson Blu Royal Hotel, Brussels; and Wim will enjoy 30 free nights in “his” room over the period of one year. The designers of the top 10 Mood Boards have also won a weekend stay in the redesigned room.

“Eclectic, home sweet home, elegant, relaxing, real – these are some of the words the members of the jury used to describe the winning Mood Board”, said John Kennedy, Vice President Marketing and Customer Relationship at the Rezidor Hotel Group. “We loved this Mood Board because of its “feel at home” style and the Mood Board showed us the color scheme and the style of furniture Wim wanted in the room as well as the ambience”, added Eugene Staal, Rezidor’s Senior Vice President Technical Development.

Wim Alenus himself described his Mood Board as: Relax like a Sunday morning at home. Get rid of the sophisticated and overdone fake. Make hotel rooms real again!

To win, participants of Radisson Blu’s summer contest gave their Mood Board a name, added a short description and submitted it. Participants then collected votes for their Mood Boards to become one of five most voted Mood Boards. An additional six nominees were selected by an independent jury – and the winner was chosen from these 10 nominees.

With 12,345 Mood Boards in total to look at, the jury had a tough time selecting the winner. The jury consisted of Bart Canini, head of Creneau International, a global agency for design concepts; the famed Swedish designer Christian Lundwall; and Eugene Staal, Senior Vice President of Technical Development at Rezidor.

To learn more about the winning Mood Board and the nominees, please go to: www.design.radissonblu.com.

About Radisson Hotel Group

Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is our international rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers an exceptional experience for our guests, meeting planners, and travel agents at over 550 hotels in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website. Or connect with Radisson Hotels on:

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Christiane Reiter
+32 2 702 9331
Radisson Hotel Group


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