Can you guess the hottest interior design trend of 2023?

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Simple clean lines and no clutter: Is minimalism your favourite interior design aesthetic?

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Simple clean lines and no clutter: Is minimalism your favourite interior design aesthetic?

Interior trends are ever-changing, from the artistic and sleek elegance of Mid-century modern to the cottagecore trend that evoke charms of the past with touches of contemporary, our living spaces make for the perfect canvas to transform into our dream style.

But, which interior aesthetics prove to be the trendiest?

It turns out that minimalism is still the most in-demand interior aesthetic, acquiring a staggering 510,683 average monthly searches globally when Australian company B2C Furniture ran the numbers. This is despite new emerging ‘core’ aesthetic trends.

A minimalist interior embodies simple and clean elements, and favours functionality over unnecessary clutter.

B2C Furniture manager Stacey Clarke suggests focusing on keeping your living space clean and well-balanced by implementing a more cohesive palette.

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B2C Furniture manager Stacey Clarke suggests focusing on keeping your living space clean and well-balanced by implementing a more cohesive palette.

B2C Furniture general manager Stacey Clarke breaks down practical styling tips for this and the other top interior aesthetics to help you achieve your dream style.

For the minimalist look, she suggests: “Focus on keeping your living space clean and well-balanced by implementing a more cohesive palette.

“Combine airy and light textures with natural elements, as this promotes a sense of balance and harmony. Open up the space by removing non-essential clutter and moving bulky items that create obstruction, such as furniture blocking pathways or windows, to allow better airflow and circulation.

“Opting for space-saving furniture or storage to keep items stored and tucked away is another cost-effective solution to clear up clutter.”

Yesteryear trend cottagecore still popular

Cottagecore is the second trendiest interior aesthetic with over 313,517 global monthly searches.

This interior trend is certainly soaring to new heights as it captures the interest of TikTok users globally, gaining over 17.9 billion combined views overall.

Cottagecore evokes a subtly playful, yet vintage appeal with floral prints, pastel hues and wooden textures that pulls you in for that cosy, country feel.

LAWRENCE SMITH/Stuff

Christine Gough, head of interior design at Ikea Australia, is one of 40 Ikea researchers visiting hundreds of Kiwi homes to gauge what products to stock in its Auckland mega store.

Clarke says: “To capture the cosy and relaxing atmosphere of the cottagecore trend, accentuate the space with touches of classic patterns, such as gentle-toned floral or gingham print, and pops of softer hues to emphasise more texture around the space.

“Additionally, play around with various soft tactile elements to warm up the space by placing thick and fluffy blankets over sofas and chairs. Define seating areas with rugs, and use thicker linen covers on pillows to create that familiar, comfy cottage feel.”

The Dark Academia look has antique components.

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The Dark Academia look has antique components.

The look with antique components

The Dark Academia aesthetic has garnered over 225,858 average monthly searches, placing it as the third trendiest interior style. This aesthetic centres around a darker palette, with emphasis on warm and earthy tones, combined with a blend of rich natural textures, heavier tactile elements and timeless antique components.

Clarke shares: “To recreate this aesthetic, opt for dimmer lights (such as candlelights or using warm-toned bulbs on lamps or ceiling light) to give that gentle and flattering glow.

“This is also a great way to invite a warmer ambience into a particular space – especially around seating areas or reading nooks, which contrasts well with colder surfaces usually associated with this aesthetic, such as brass fixtures or leather sofas.”

Rounding off the top 10 interior trends are Mid-century modern (140,442 searches), quiet luxury (115,392 searches), Japandi (86,225 searches), Barbiecore (70,417 searches), maximalism (63,625 searches), goblincore (50,217 searches), and fairycore (43,808 searches).

*The B2C Furniture team calculated the top 10 most in-demand interior aesthetics globally, using Google Keyword Planner to calculate the average monthly searches and combined TikTok views.

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